Bike EX was born from a simple but structural insight: urban mobility is not one-dimensional. While Uber had successfully scaled ridesharing, the team recognized that a significant portion of daily trips—especially those under three miles—were not being served efficiently. Short-distance riders needed something faster, more affordable, and more flexible than a car.

With this shared vision of expanding Uber beyond rideshare, we assembled a cross-functional team spanning product, engineering, research, operations, and marketing to build a new micro-mobility vertical from the ground up. The mission was clear: create a seamless, low-friction electric bike and scooter experience that felt fully integrated within the Uber ecosystem.

From early concept exploration to scaled rollout, we reimagined how users discover, unlock, ride, and park shared bikes and scooters. The experience had to balance convenience with responsibility—making first-time riders feel confident while embedding safety guidance and parking compliance directly into the flow. Every interaction was designed to reduce friction and build trust.

Since launch, Bike EX has expanded Uber’s mobility offering beyond cars, giving riders a cost-effective option for short-distance travel and enabling cities to move more efficiently during peak congestion. What began as an experiment evolved into a foundational step toward positioning Uber as a multi-modal mobility platform—reshaping not just the product, but how people move through cities.