IOS Widget

Managing iOS widgets that serve as a primary entry points for Google Search

problem

Our primary challenge was the 'Discovery & Onboarding Gap' where the goal was to maximize widget awareness through agressvie promos, deliver talieored content via personalization, and overcome technical barriers by educating users on the complex installation process. We are now facing a strategic plateau wehre users frequently remove widgets during home screen cleanups due to a lack of indispensiable daily utility and a gap bewteen initial activation and long-term retention.

solution

We first focused on scaling awareness through aggressive promotions while streamlining the onboarding expereince with intuitive visual instructions and enhanced customization UX. Now we are pivoting from simple awareness driven tactivs to a value centric ecosystem by evolving our product into a high-utility, content-driven experience that secures a permanent spot on the users's home screen.