IOS Widget

Managing iOS widgets that serve as a primary entry points for Google Search

problem

Our initial challenge was the Discovery & Onboarding Gap — driving awareness, improving personalization, and helping users navigate a complex installation flow. While activation improved, we’ve now hit a strategic plateau. Users often remove widgets during home screen cleanups because they lack indispensable daily utility — revealing a gap between initial activation and long-term retention.

solution

We initially focused on scaling awareness through targeted promotions while streamlining the onboarding experience with intuitive visual guidance and improved customization UX. Now, we’re pivoting from awareness-driven tactics to a value-centric ecosystem — evolving the widget into a high-utility, content-driven experience that earns a permanent place on users’ home screens.